As a Social Media Marketing Consultancy, we have supported a number of events over our four years in business.  We have deliberately sought out opportunities to be involved in different types of events, so we could gain unique insights into what support Event Organisers needed with Social Media.

Wyntercon

Wyntercon was our first big event that we began doing Social Media for.  This family-centric Sci-Fi, Cosplay, and Alternative event has been going locally in Eastbourne since 2014.  This will be the fifth time we are running their social media from June through to the event on 22^nd& 23 September 2018.

Andy Kybett, Mr Wyntercon said “It is a pleasure to work with a social media hub, that keeps its finger on the pulse of current social media trends and knows how to get the best out of social media for our brand.  Their support empowers us to concentrate on other factors of our Charity and the fundraising event itself.”

Eastbourne Carnival

Since 2016 we have supported Eastbourne Carnival  – our local community carnival which takes place in May every year.

Carnival Patron Stephen Lloyd MP said: “Ditzy Media play a really important role in our Sunshine Carnival by helping get the message out via social media. An area their deserved reputation as being ‘highly accomplished’ fits the bill. Lovely people as well!”

Carnival Expo

Since 2017, we have been proud sponsors of Carnival Expo which is held at The Oval in London. Alongside Wyntercon, this is one of our bigger events, involving 50+ exhibitors, and entertainers, food stalls, and the Costume Mas Bands of our UK Carnivals, including Notting Hill.

Andrew, Organiser for Carnival Expo said “What can I say, amazing!! Needed help and expertise running my social media campaign for a niche sector, Carnival. Did her research and added value to my business. Looking forward to our continued work relationship.”

Net XP

New for 2018, we are sponsoring Net XP Chichester Expo.  This B2B event again involves us supporting the event organiser across a number of Platforms to help drive awareness and engagement for the event.

Each event is different and depending on the audience will require different approaches to ensure the event is advertised to the correct audiences.  Most Consumer facing events use Facebook, Twitter, and Instagram to promote their event, whilst a B2B show may also use LinkedIn.

Good Event Organisers will always use a Hashtag for their event, and publicise it, to ensure they can maximise engagement in the build up to the event, during and after.

If you are an Event Organiser and need help with maximising your Social Media for your events, contact us for an informal chat about your requirements.

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The post Events Organisers: We can help you! appeared first on Ditzy Media.

Mas Player crossing the stage at Trinidad Carnival 2014  Photo courtesy of Marcus O’Brien

Carnival is a worldwide year long business moving from country to country throughout the year.  In the UK our Carnival season is about to get underway, with fantastic events throughout the summer months in various UK cities – with the massive London Notting Hill Carnival taking place on bank holiday weekend in August.

Carnival in the UK is changing and evolving in terms of organisation and the road experience.  Each year there are more fetes, boat trips, Carnival Expo’s and other related events as well as the main events which provide a thrilling build up for all involved.

Bands are offering packages similar to how bands are organised in Trinidad and other carnivals overseas.  Key players in carnival are on a year long rotation of countries and events.

Social media is key in bringing this world together and for this reason there are many benefits to businesses promoting their events, bands, costumes, fetes as well as for the DJs and artists.  So which platforms will get you noticed?

Facebook

With the largest and most diverse online audience, Facebook is still a key player in online promotion.  Starting a Facebook Page and making sure you have set it up correctly with the right audience selected is important.

In terms of getting page likes, most people start with their friends first, and then join groups to promote their page organically.  The last and most beneficial option is paid for advertising.  In my experience, boosting page posts and creating audiences you want to reach is your best value and most effective option.  You can target your customers and the spend is reasonable.

Tip: You need to post relatively frequently and make your content engaging to ensure your audience continue to see your posts.

Twitter

My favourite network and very active across the Caribbean, UK and Carnival community generally.  Twitter works on Hashtags so you need to make sure your tweet has a good visual, web links to where you want to take your customer, tagging any relevant accounts and finally hashtag your key words to make sure your tweets get seen.

Tip: Follow key accounts associated with Carnival and Soca so you can build relationships with others, find key information which you can then share with your network and grow a valuable network for your business. 

Instagram

Instagram has always been popular with the carnival scene across the world.  Just like Twitter, you need to know your hashtags to get your posts seen.  You can use up to 30 hashtags and it is worth taking the time to find the hashtags that will be most effective for you.

Tip: You can download an app ‘Grama’ to help you with hashtag research but the best way is to type your hashtag into the search e.g. #Soca and see the associated tags and traffic against them. 

Promoting Carnival events? Create your own hashtag!

Promote your hashtag and encourage your customers, acts and all concerned to use it.  Research your hashtag before you use it to see if others are using it.

Your hashtag can bring a community of people together around your event on Instagram and Twitter.

Carnival is a visual feast so make the most of all photo and video opportunities to tell your businesses story.

Final bit of advice… don’t link facebook to twitter, and Instagram to facebook and twitter!  Why?  Your content will not display properly across the platforms, so if your message is important, your customers may miss it!

For information on the build up to carnival see: http://www.uksocascene.com

The post Are you in the business of Carnival? How Social Media can help you raise your profile appeared first on Ditzy Media.