What will the impact be for Facebook business page owners?

You may have heard Mark Zuckerberg’s announcement on Friday last week, that he is making some BIG changes to the Facebook Newsfeed.  He wants the platform to go back to its’ roots as a platform for staying in touch with friends and family.

• Organic (non paid for) reach and engagement will be affected – as the Newsfeed will feature little to no business content.
• People that like your page need to know to go to the ‘See First’ option when they like and follow the page – otherwise there is a risk they will not see your future posts.
• The Facebook Algorithm loves video – so if we start to create more live video and video content this will hopefully help with organic reach and engagement.
• And finally, this will mean we may have to spend more on promotions and adverts on Facebook to get our content seen by potential customers.

In summary, it has been increasingly harder for Pages to reach customers, with video and paid for promotions being key in a Page Owners Facebook Strategy – so in some ways – this has been an ongoing issue for some time.

It will be a while before the announced changes are fully integrated and we really get a feel for how this impacts on our reach and engagement.

Is organic content worth the time and effort?
If we think about how our customers may be using Facebook to check businesses out before they buy, I would say having good quality engaging content is still important in relation to Facebook.

Introducing more video into our content will hopefully help in our quest to get our pages out there.

Here is a link to a CBC News feature on the Facebook Changes which you may find helpful.
https://www.youtube.com/watch?v=qIaawUthDV0

If anyone has any specific queries or concerns please get in touch.