A job opportunity has arisen within our growing Social Media Agency for a new Content Assistant.

Salary: £15,392 (Full time equivalent) Pro Rata.

Initial Hours: 10 per week.  Hours will grow to meet the needs of the business.

Holiday: 5.6 weeks pro rata inclusive of all Public Holidays.

Based at our offices in the Enterprise Centre, Station Parade Eastbourne.

For information on how to apply, and the full Job Description and Person Specification, please contact us by email: mina.obrien@ditzymedia.com or please call 01323 720497.

Closing date for applications: Sunday 2nd September 2018

Interviews will be held on Monday 10th September 2018

The post New Job Opportunity: Content Assistant appeared first on Ditzy Media.

I’m here to tell you why it is absolutely crucial that your business should be using and utilising social media and what the benefits are.

Here are my top 3 benefits as to why your business should be using social media:

1. Improved Customer Service

Social media allows for better engagement with your customers, allowing you to build lasting and meaningful customer relationships. As well as this, it allows you access to both a local and nationwide audience (perhaps even global). Social media will also allow you to gain customer feedback a lot quicker than other methods such as surveys or e-mails.

2. Improved Brand Awareness

Due to the number of social media platforms, utilising multiple platforms allows you to reach a larger audience, allowing you to create leads you may have missed on other platforms. Also, customers will trust a business more if they are transparent and have multiple social media accounts for their business. Ultimately, social media can be used as a gateway to your business site and vice versa.

3. Improved SEO

Being active on social media and producing high quality content that links to your business site can improve your SEO. What this means is that your business will appear higher on search engine listings, allowing your business to be the first thing potential customers see when searching for terms related to your service or product.

You might read the above benefits and think “Great but I don’t have the time to do this, I’m too busy”.

That’s where we can help you.  Get in touch for an informal chat about your requirements today.

Author: Haydn Crellin, Content Assistant at Ditzy Media.

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As a Social Media Marketing Consultancy, we have supported a number of events over our four years in business.  We have deliberately sought out opportunities to be involved in different types of events, so we could gain unique insights into what support Event Organisers needed with Social Media.

Wyntercon

Wyntercon was our first big event that we began doing Social Media for.  This family-centric Sci-Fi, Cosplay, and Alternative event has been going locally in Eastbourne since 2014.  This will be the fifth time we are running their social media from June through to the event on 22^nd& 23 September 2018.

Andy Kybett, Mr Wyntercon said “It is a pleasure to work with a social media hub, that keeps its finger on the pulse of current social media trends and knows how to get the best out of social media for our brand.  Their support empowers us to concentrate on other factors of our Charity and the fundraising event itself.”

Eastbourne Carnival

Since 2016 we have supported Eastbourne Carnival  – our local community carnival which takes place in May every year.

Carnival Patron Stephen Lloyd MP said: “Ditzy Media play a really important role in our Sunshine Carnival by helping get the message out via social media. An area their deserved reputation as being ‘highly accomplished’ fits the bill. Lovely people as well!”

Carnival Expo

Since 2017, we have been proud sponsors of Carnival Expo which is held at The Oval in London. Alongside Wyntercon, this is one of our bigger events, involving 50+ exhibitors, and entertainers, food stalls, and the Costume Mas Bands of our UK Carnivals, including Notting Hill.

Andrew, Organiser for Carnival Expo said “What can I say, amazing!! Needed help and expertise running my social media campaign for a niche sector, Carnival. Did her research and added value to my business. Looking forward to our continued work relationship.”

Net XP

New for 2018, we are sponsoring Net XP Chichester Expo.  This B2B event again involves us supporting the event organiser across a number of Platforms to help drive awareness and engagement for the event.

Each event is different and depending on the audience will require different approaches to ensure the event is advertised to the correct audiences.  Most Consumer facing events use Facebook, Twitter, and Instagram to promote their event, whilst a B2B show may also use LinkedIn.

Good Event Organisers will always use a Hashtag for their event, and publicise it, to ensure they can maximise engagement in the build up to the event, during and after.

If you are an Event Organiser and need help with maximising your Social Media for your events, contact us for an informal chat about your requirements.

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The post Events Organisers: We can help you! appeared first on Ditzy Media.

Vacancy for a Part-Time Content Assistant

Due to our expanding customer base, we are looking to recruit a new Content Assistant.

Salary: £15,392 (Full time equivalent) Pro Rata.

Initial Hours: 10 per week.  These will grow to meet the needs of the business.

Holiday: 5.6 weeks pro rata inclusive of all Public Holidays.

Based at our offices in the Enterprise Centre, Station Parade Eastbourne.

For information on how to apply, and the full Job Description and Person Specification, please contact us by email: mina.obrien@ditzymedia.com or please call 01323 720497.

Closing date for applications: Monday 28th May 2018

The post Job Opportunity: Join our team appeared first on Ditzy Media.

As a business owner, it can be tough to find the time to monitor your social media successes and failures on a regular basis.

You might be finding that your inbox is filling up with tips from Facebook, LinkedIn, or whatever other platforms you might use.

Don’t scream! It can be a little overwhelming to know where to start when it comes to taking in all of the advice available online.

The remedy is our Social Media Audit!  It is designed to take a detailed snapshot of your current use of social media and give you practical tips to improve your results.

So, what exactly is a social media audit and how will it benefit my business?

Social media audits are empowering. They allow you as the business owner to identify where you can make valuable improvements and inform a strong social media marketing strategy going forward.

Our audits are presented in a report which is detailed and thorough, and in plain English.

We are also on hand to discuss it in detail with you and your team after its completed if you have any questions.

Our audits cover:

• Expert insights –Creating valuable, thought provoking content is the fuel to the engine of your online marketing campaign.Receive expert feedback on your content can inform your marketing plan. Knowing your hashtags, for example, can help drive up engagement from your audience, which can ultimately convert into leads for your business.
• Competitor comparison –We look at how other businesses within your sector are using social media and we benchmark your business.
• Help you train your Social media savvy team –Our social media audit also provides you with valuable ‘best practice’ information that can be used to train your team.
• Know your growth – The information gathered from our social media audit can help to inform your monthly targets and Key Performance Indicators (KPI’s) going forward. We help you understand the best way of using insights and analytics to measure your work.

If you’re looking to improve your use of social media marketing – book your business in for a social media audit with us today!

The post Is your business harnessing the power of Social Media? appeared first on Ditzy Media.

Are you struggling to promote your business on social media? Read our top tips for promoting your brand online.

How to make your social media marketing more engaging.

Communication

Social media is an incredibly powerful communication tool with Facebook amassing 1.40 Billion daily active users.

Increasingly, customers are using social media to contact businesses either via Facebook Pages, Twitter or interacting on Instagram.

Communication is a two-way street, posting is all well and good, especially if it’s reaching a lot of people, but not monitoring engagement will make your potential customers feel ignored and undervalued.

Be human! Don’t be afraid to spark up a conversation with your customers – it will contribute greatly towards your reach and engagement.

Building relationships

Social Media provides us with a unique opportunity to grow our networks.

As well as raising our profile with potential customers, we can strike up a rapport with other local business owners, local charities and our wider community at large.

There will be Networking groups on Facebook & LinkedIn, and Twitter chat hours relevant to your industry or community.   See our Blog on Twitter Chat Hours

Online networking helps establish relationships with your local business community and your potential customers.

Social listening

What better way to understand what your customer wants then by actually listening to and learning from what they are interested in.

Spending time researching what your customers and others in your industry are talking about by looking at trends, hashtag conversations and industry content – along with people’s reactions – can be agreat way of inspiring new content for your business.

Putting the social in social media

The key word here is ‘social’, don’t forget that social media is largely about actually being sociable.

When you’re in a room full of people, a networking event, for example, the person with the booming voice giving the hard sell to anyone that makes eye contact quickly becomes irritating and overbearing.

Sometimes it’s just nice to have a conversation, and it’s the same on social media. It’s okay to share funny stories, staff outings, interest in upcoming events.

• Again, Chat hours on Twitter e.g. #SussexHour can be a great way of engaging with your wider community and building relationships through Social Media.

Use images

Images will help bring your content to life, and help you stand out.  They are vital to any social media post.

• Use landscape images! Portrait images do not work well on social
• If you need to source images – make sure they are copyright free or use a resource like iStock.
• Don’t push content from Instagram or Facebook to Twitter as your images will not be seen on Twitter – a lost opportunity.

Video is King

In light of the recent change to the Facebook algorithm, Video is more important than ever before.

• Be aware of what the requirements are for each platform e.g. no more than 60 seconds for Instagram
• Facebook Live is great for engagement – how can you use it in your business?

Have a strategy

As many of us know, if you fail to prepare, you prepare to fail.

A social media strategy is crucial for scheduling relevant and engaging content.

Using Google alerts or doing hashtag research can help you keep on track of the topics that are relevant to your industry.

There are also events calendars and Twitter hashtag calendars that can be found via search engines to help keep on top of your industry trends.

Be consistent

Brand consistency is crucial, it provides our audience and potential customers with a good impression of your business.

Ensuring that your brand message is consistent, your posting is regular, and your content is well constructed.

Share the love

Share content from your key business partners, your community, suppliers, and partners that is in keeping with your brand values.

This is a great way of supporting the things you are passionate about as a business – and also, is a great way of curating content and making sure you are not just talking about you or your business.

Facebook Advertising

Facebook Advertising offers a wealth of targeting and retargeting options.

Using the Ads Manager to construct your Ads Campaigns will give you the opportunity to be very planned in your approach.  Focus on

• Your campaign objective
• Who your audience is
• What you total spend will be
• How the advert is presented
  • Clear headline
  • Succinct text
  • Call to action
  • Web link to take your customer to the next step in their journey
  • Visuals or video.

Test different audiences and objectives, and measure before splashing out lots of money on a campaign.

Don’t be afraid of using social media to market your business, use our top ten tips and get your business out there.

Remember, be social, demonstrate the value of your brand, and create content which will engage your audience.

Need help with your Social Media?  Get in touch with us!

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The post Social Media Top Tips 2018 appeared first on Ditzy Media.

You may have heard Mark Zuckerberg’s announcement on Friday last week, that he is making some BIG changes to the Facebook Newsfeed.  He wants the platform to go back to its’ roots as a platform for staying in touch with friends and family.

• Organic (non paid for) reach and engagement will be affected – as the Newsfeed will feature little to no business content.
• People that like your page need to know to go to the ‘See First’ option when they like and follow the page – otherwise there is a risk they will not see your future posts.
• The Facebook Algorithm loves video – so if we start to create more live video and video content this will hopefully help with organic reach and engagement.
• And finally, this will mean we may have to spend more on promotions and adverts on Facebook to get our content seen by potential customers.

In summary, it has been increasingly harder for Pages to reach customers, with video and paid for promotions being key in a Page Owners Facebook Strategy – so in some ways – this has been an ongoing issue for some time.

It will be a while before the announced changes are fully integrated and we really get a feel for how this impacts on our reach and engagement.

Is organic content worth the time and effort?
If we think about how our customers may be using Facebook to check businesses out before they buy, I would say having good quality engaging content is still important in relation to Facebook.

Introducing more video into our content will hopefully help in our quest to get our pages out there.

Here is a link to a CBC News feature on the Facebook Changes which you may find helpful.
https://www.youtube.com/watch?v=qIaawUthDV0

If anyone has any specific queries or concerns please get in touch.

The post Facebook Newsfeed Changes appeared first on Ditzy Media.

Staying on top of your Content is important as it is a great way to reach out to your target market, and reflects how prospective customers may view your brand.  Our copywriting service can help you ensure you have a good stock of content for your business.

Importantly, regular high-quality content gets picked up by the search engines like Google and can help increase your website’s organic search ranking.

The higher your website ranks on a search engine means that it is more likely to be seen on the first page when people search for your brand or what you are selling.

One of the most popular forms of online content today is written content, particularly the short and easy to read format of blogs. Blogs are an excellent way of showcasing a service or product that you have on offer.

Putting aside the time to create content can be an issue.  For those that are not experienced in copywriting, it can be time-consuming, and content opportunities can often be missed because business owners simply lack the time to create it.

Whether your website is used as an information platform for your services or used to sell a variety of goods, the quality of your content is crucial in appealing to new customers.

Unique, affordable copywriting services to help your business shine online

Here at Ditzy Media, we offer an excellent copywriting service for those looking to uphold their brand online.

Even if you are gifted at writing your own content, time can often be of the essence, especially when you are the decision-maker running your own business.

Our experienced copywriters can write multiple pieces of high quality, unique, keyword optimised content on a regular basis for your business.

We can help you write Blogs, Case Studies, new content for your Website – even help you with your Business Award Submission.

This can be arranged on a flexible basis that best suits your budget.

Happy consequences of outsourcing your copywriting to an experienced writer can include an increase in web traffic and a boost in your online visibility.

Furthermore, outsourcing this role gives you, the business owner, back the invaluable gift of time that can then be used to develop your business further.

Whether your business needs regular, ongoing assistance with content, or even just assistance with a one-off copywriting project, Ditzy Media are here to help.

Contact us today on 01323 720 497 or alternatively send us an email through the ‘contact’ section of our website.

The post Keep your content fresh with our copywriting service appeared first on Ditzy Media.

I have only effectively moved up the road from where I used to work but my life could not be more different.

I remember early doors, sitting in the sauna post gym workout on a weekday morning thinking “I guess this is my new life” – Hah! That didn’t last long.

Starting a business from scratch in a new profession is a challenge for anyone.  Getting the business to a stage where it starts to gather it’s own momentum and grow is quite something.

I have been super blessed to have had the support of so many people within the business community and in my personal life.  I truly believe this support has been invaluable and has kept me going on the days where I had lost my business mojo.

To anyone starting their business journey I say, Go for it! But get support.  There’s loads of it out there – some of it free!  Organisations like EDEAL and Business East Sussex are there to help you whatever stage of the journey you may be.

A business coach is truly essential.  Find one that suits you and understands your aims and objectives and they will truly take you to the next level and provide that 1-2-1 support that you need.

After 3 years, I leap out of bed in the mornings (Except Monday’s – I still don’t like Mondays?!) full of beans, excited to work with my team and my customers.

Thank you to everyone that’s been part of my journey so far – it’s been a blast!

The post 3 years of Ditzy Media! ? appeared first on Ditzy Media.

A chat hour is a pre-determined time on Twitter, where a group of people join in using a hashtag to have a conversation.

Some chat hours are organised geographically, for example, in East Sussex we have:

• #BrightonHour Mondays 8.30-9.30pm
• #LewesHour Tuesdays 8.30-9.30pm
• #EBHour for Eastbourne on Thursdays 7.30-8.30pm
• #SussexHour Thursdays 8.30-9.30pm
• #1066Hour Fridays 12-1pm

Or there are sector or themed chat hours such as

• #smallbizhour
• #Charityhour
• #MotorHour

and so on.

Always worth checking the hashtags, to check the Chat Hour is active and to make sure the  Chat Hour is based in the UK as this may affect whether you join in or not.

How to get involved in a chat hour

• Log in to Twitter and then go to your search bar top right of the screen and type in the name of the chat hour with the hashtag e.g. #SussexHour
• You will then be taken to a view which has two options – View Top tweets, and view all. You need to select View All or latest so you can see the conversation as it happens.
• If you intend to join in regularly you can save that search (top right of the screen – three dots)
• It’s a good idea to open a second browser screen and have that screen logged in for Twitter and select your notifications tab. This allows you to check if someone tweets you directly so you can reply quickly without going away from the search screen.
• Don’t schedule content and then not be present – this is considered rude.
• Don’t fee you have to attend every week or stay the full hour – even a quick hello and brief chat can be beneficial.

It’s just businesses selling – right?

Wrong! Yes businesses are the predominant group in some chat hours, but they are there to develop relationships – just as with any networking event offline. Charities and other organisations also join in as do individuals!

Chat hours give people a chance to get to know each other as people, share stories, a laugh, and other experiences as well as a little bit of promotion what they may be doing.

If you are new to Twitter chat hours are a great way of getting to know people and build a network.

Top tip! Don’t forget your Hashtag, and don’t forget if you begin a tweet with a Twitter account (the @…) this can reduce the visibility of your tweet.

Follow @hashtag_hour and @ChatSalad to get tweets about when Chat Hours start.

Twitter Accounts:

@SussexHourUk

@1066Hour

@EastbourneHour

@LewesHour

@Brighton_Hour

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