Are you struggling to promote your business on social media? Read our top tips for promoting your brand online.

How to make your social media marketing more engaging.

Communication

Social media is an incredibly powerful communication tool with Facebook amassing 1.40 Billion daily active users.

Increasingly, customers are using social media to contact businesses either via Facebook Pages, Twitter or interacting on Instagram.

Communication is a two-way street, posting is all well and good, especially if it’s reaching a lot of people, but not monitoring engagement will make your potential customers feel ignored and undervalued.

Be human! Don’t be afraid to spark up a conversation with your customers – it will contribute greatly towards your reach and engagement.

Building relationships

Social Media provides us with a unique opportunity to grow our networks.

As well as raising our profile with potential customers, we can strike up a rapport with other local business owners, local charities and our wider community at large.

There will be Networking groups on Facebook & LinkedIn, and Twitter chat hours relevant to your industry or community.   See our Blog on Twitter Chat Hours

Online networking helps establish relationships with your local business community and your potential customers.

Social listening

What better way to understand what your customer wants then by actually listening to and learning from what they are interested in.

Spending time researching what your customers and others in your industry are talking about by looking at trends, hashtag conversations and industry content – along with people’s reactions – can be agreat way of inspiring new content for your business.

Putting the social in social media

The key word here is ‘social’, don’t forget that social media is largely about actually being sociable.

When you’re in a room full of people, a networking event, for example, the person with the booming voice giving the hard sell to anyone that makes eye contact quickly becomes irritating and overbearing.

Sometimes it’s just nice to have a conversation, and it’s the same on social media. It’s okay to share funny stories, staff outings, interest in upcoming events.

• Again, Chat hours on Twitter e.g. #SussexHour can be a great way of engaging with your wider community and building relationships through Social Media.

Use images

Images will help bring your content to life, and help you stand out.  They are vital to any social media post.

• Use landscape images! Portrait images do not work well on social
• If you need to source images – make sure they are copyright free or use a resource like iStock.
• Don’t push content from Instagram or Facebook to Twitter as your images will not be seen on Twitter – a lost opportunity.

Video is King

In light of the recent change to the Facebook algorithm, Video is more important than ever before.

• Be aware of what the requirements are for each platform e.g. no more than 60 seconds for Instagram
• Facebook Live is great for engagement – how can you use it in your business?

Have a strategy

As many of us know, if you fail to prepare, you prepare to fail.

A social media strategy is crucial for scheduling relevant and engaging content.

Using Google alerts or doing hashtag research can help you keep on track of the topics that are relevant to your industry.

There are also events calendars and Twitter hashtag calendars that can be found via search engines to help keep on top of your industry trends.

Be consistent

Brand consistency is crucial, it provides our audience and potential customers with a good impression of your business.

Ensuring that your brand message is consistent, your posting is regular, and your content is well constructed.

Share the love

Share content from your key business partners, your community, suppliers, and partners that is in keeping with your brand values.

This is a great way of supporting the things you are passionate about as a business – and also, is a great way of curating content and making sure you are not just talking about you or your business.

Facebook Advertising

Facebook Advertising offers a wealth of targeting and retargeting options.

Using the Ads Manager to construct your Ads Campaigns will give you the opportunity to be very planned in your approach.  Focus on

• Your campaign objective
• Who your audience is
• What you total spend will be
• How the advert is presented
  • Clear headline
  • Succinct text
  • Call to action
  • Web link to take your customer to the next step in their journey
  • Visuals or video.

Test different audiences and objectives, and measure before splashing out lots of money on a campaign.

Don’t be afraid of using social media to market your business, use our top ten tips and get your business out there.

Remember, be social, demonstrate the value of your brand, and create content which will engage your audience.

Need help with your Social Media?  Get in touch with us!

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