The rise of the Staycation and how to make the most of this for your destination business in Sussex

How social media can help your business make the most of the Staycation market

Staycations are back high on the list of buzz phrases for 2016 post Brexit.  The weakened pound has meant a lot of Britons are choosing the UK over going abroad.  The media are full of the best UK hotspots, places to stay, eat and enjoy the best that the UK has to offer.

Being situated on the Sussex Coast, our economy benefits greatly from our reputation as the Sunshine Coast.  April to September sees an influx of visitors from colder parts of the country own to enjoy our beautiful coast line and the great array of events for visitors and locals to enjoy.

 

How Social Media can help your business stand out online

If you are using social media to market your business, here are some top tips to ensure you make the most of the Staycation market.

 

  1. Check out what other businesses are doing on social

You can use social media to see what other establishments are doing on social to attract and engage customers.  Keyword searches on Facebook and Twitter can help you such as ‘Hotels’ ‘Eastbourne’ can help you see what others are talking about.

  1. Target your customers

On Facebook this invariably means paid for advertising.  If you know who your customer is i.e. age, gender, location and interests – a little bit of money on boosting posts can go a long way!

For Twitter & Instagram use hashtags in your posts to make sure your posts are seen e.g. #Eastbourne #Sussex – so people looking for conversations on twitter or posts on Instagram will see your content.

  1. Use visuals and / or video

We live in a spectacularly gorgeous place.  A quick jump to the seafront on a sunny day to snap a photo for Social will go a long way, reinforcing why people should visit your town, and ultimately your hotel, restaurant etc.

  1. Don’t forget to be social with locals

Your customers may come from afar, but your biggest brand ambassadors are on your doorstep.  Connecting with your local community on and offline will help you greatly in growing your online social profile and can lead to valuable relationships, which should lead to business in quieter times.

 

For more advice on making the most of social media for your business, get in touch!

 

 

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Content Marketing for Social Media