Why Social Media Is Crucial For Your Business

If your business is not currently on social media or you’re not very active on your social media accounts, then you’re in the right place.

 

I’m here to tell you why it is absolutely crucial that your business should be using and utilising social media and what the benefits are.

Here are my top 3 benefits as to why your business should be using social media:

 

  1. Improved Customer Service

Social media allows for better engagement with your customers, allowing you to build lasting and meaningful customer relationships. As well as this, it allows you access to both a local and nationwide audience (perhaps even global). Social media will also allow you to gain customer feedback a lot quicker than other methods such as surveys or e-mails.

  1. Improved Brand Awareness

Due to the number of social media platforms, utilising multiple platforms allows you to reach a larger audience, allowing you to create leads you may have missed on other platforms. Also, customers will trust a business more if they are transparent and have multiple social media accounts for their business. Ultimately, social media can be used as a gateway to your business site and vice versa.

 

  1. Improved SEO

Being active on social media and producing high quality content that links to your business site can improve your SEO. What this means is that your business will appear higher on search engine listings, allowing your business to be the first thing potential customers see when searching for terms related to your service or product.

 

You might read the above benefits and think “Great but I don’t have the time to do this, I’m too busy”.

That’s where we can help you.  Get in touch for an informal chat about your requirements today.

Author: Haydn Crellin, Content Assistant at Ditzy Media.

 

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