Make your Social Media Marketing count in 2016

Eastbourne Pier

It’s a brand New Year, and hopefully most business owners will have had the benefit to have some time off over the festive season and return full of fresh energy and ideas for their businesses.

2015 saw the continued rise of Social Media Marketing for businesses, with more small business owners getting to grips with Facebook and Twitter, and other platforms relevant to their business.

The challenge for most is ensuring their social media pages consist of regular quality, original content which is going to help grow their influence and keep their customers engaged.

Knowing what to say, and creating content which matches your brand values can be a challenge.  Here are some tips to get you on the right track early in 2016:

  • Quality not quantity is king when it comes to social media. Yes, you do need to post regularly but it is better to post quality content which speaks of your business than posting for posting sake.
  • Be original! Try not to rely upon general news which your whole industry may be showcasing ad infinitum, and take trends or issues and make them personal to you.
  • Seek out stories within your business which can be curated into blogs or even vlogs (Video blogs). This content should enable you to showcase your expertise and underline why customers should buy from you.
  • Use visuals wherever possible to make your posts stand out. Try to avoid stock photography, but if you have to use stock photos, go for a quality supplier e.g. Shutterstock.
  • Do have a budget for social media marketing. Facebook advertising is a great way of reaching customers and ensures your key posts are seen.  Other platforms worth considering will depend on who your customer is e.g. LinkedIn for business to business.
  • Be aware that some paid for advertising can be expensive so map out who you are trying to reach before spending any money.
  • Don’t forget testimonials! Customers increasingly research who they should buy from before they make a decision to purchase. Consider which platform will be the most beneficial to your business for your customers to leave reviews. For example, LinkedIn may be more beneficial for business-to-business, whereas Google or Facebook may work far better for business-to-consumer businesses.

Video will be increasingly important in 2016, as consumers have become more accustomed to seeing short video posts from business.  A lot can be done resourcefully, but investing in quality visual content may pay dividends as social media evolves towards this trend.

I offer consultations, campaign and account management for businesses that would like assistance organising their social media effectively.  An initial chat costs nothing so get in touch today to make your social media marketing effective in 2016.

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