Staying on top of your Content is important as it is a great way to reach out to your target market, and reflects how prospective customers may view your brand.  Our copywriting service can help you ensure you have a good stock of content for your business.

Importantly, regular high-quality content gets picked up by the search engines like Google and can help increase your website’s organic search ranking.

The higher your website ranks on a search engine means that it is more likely to be seen on the first page when people search for your brand or what you are selling.

One of the most popular forms of online content today is written content, particularly the short and easy to read format of blogs. Blogs are an excellent way of showcasing a service or product that you have on offer.

Putting aside the time to create content can be an issue.  For those that are not experienced in copywriting, it can be time-consuming, and content opportunities can often be missed because business owners simply lack the time to create it.

Whether your website is used as an information platform for your services or used to sell a variety of goods, the quality of your content is crucial in appealing to new customers.

Unique, affordable copywriting services to help your business shine online

Here at Ditzy Media, we offer an excellent copywriting service for those looking to uphold their brand online.

Even if you are gifted at writing your own content, time can often be of the essence, especially when you are the decision-maker running your own business.

Our experienced copywriters can write multiple pieces of high quality, unique, keyword optimised content on a regular basis for your business.

We can help you write Blogs, Case Studies, new content for your Website – even help you with your Business Award Submission.

This can be arranged on a flexible basis that best suits your budget.

Happy consequences of outsourcing your copywriting to an experienced writer can include an increase in web traffic and a boost in your online visibility.

Furthermore, outsourcing this role gives you, the business owner, back the invaluable gift of time that can then be used to develop your business further.

Whether your business needs regular, ongoing assistance with content, or even just assistance with a one-off copywriting project, Ditzy Media are here to help.

Contact us today on 01323 720 497 or alternatively send us an email through the ‘contact’ section of our website.

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What is Content & why does it matter?

The term ‘content’ is a real buzz word in digital marketing today but what does it really mean?

Content in this context refers to written, visual and audio digital information that we publish on our websites and social media platforms as a means of communicating with our customers.

Content gives us various opportunities to communicate, engage and build relationships with potential customers, suppliers and partners and our wider community.

Types of Content for businesses

If you are struggling with what content to produce for your business then here is a list to get you thinking about what you can plan for 2017:

• Blogs: informative articles which give you the chance to showcase your knowledge or talk about industry specific matters
• Press Releases: Topical stories, ideally involving people, which draw attention to key events or milestones in your business
• Video posts / Blogs: Facebook, Instagram, Twitter as well as You Tube all give you the ability to publish video content, which is the most engaging way of communicating with your customers.
• Cross promotional posts – curating content from your key partners & suppliers to cross promote them in the context of your business relationship
• Content from your community – what’s going on around you & how can you use it?
• Charities or causes your business is passionate about – great opportunities to give support via social media.

Planning Your Content is Crucial

Creating a content plan or calendar can save you time.  Thinking about the above list, taking time to consider what is happening in your business or around you in the next 3 – 6 – 12 months can really help your content creation.

If you work with a team, having a plan or calendar gives a strong framework for everyone to work to – ensuring you make the most of all social media & digital marketing opportunities.

Scheduling to Optimise Your Content

Creating a content schedule also allows for you to optimise the amount of people seeing the content that you publish.

You can plan in advance and determine who in your team publishes what, when they publish it, and how often.

There are tools out there to help you!

Managing your social media can initially seem daunting.  Content scheduling tools such as Buffer.com, Hootsuite and others can help you manage the work flow.

Downloading apps to your devices such as Pages for Facebook can help you monitor and manage the engagement from your customers.

The time to think about your Content Marketing for 2017 is now

If you want advice or training on Content Marketing just get in touch.

My next workshop is being held with Business East Sussex on 23^rd January 2017.  For more information see: http://www.businesseastsussex.org.uk/event/business-east-sussex-social-media-workshop-3/

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