Power up your social media marketing in 2025

We’re excited to announce that we’re hosting three Social Media Marketing workshops on a regular basis (every 4–6 weeks) to help businesses and non-profits elevate their social media content creation, improve their planning, and achieve better results.

Workshop 1: Mastering Facebook, Instagram, Meta Business Suite, Ads & LinkedIn with Mina

Our first workshop is perfect for those looking to build a strong foundation in social media marketing.

This workshop covers:

• Facebook & Instagram basics: Learn how to optimise your presence and improve reach and engagement
• Meta Business Suite: Discover how to streamline your content management and measure performance effectively.
• Facebook & Instagram Ads: Gain insights into creating effective ad campaigns that drive results.
• LinkedIn success: Tips for building professional connections and creating a standout profile and business page
• Content creation tips: Learn practical techniques to create engaging and shareable posts.

This workshop provides actionable insights to help you maximise your social media impact across platforms.

Workshop 2: Practical Video Marketing – Reels, TikToks & more! with Laura

In our second workshop, we explore the ever-growing world of video marketing.

With the rise of Reels and TikTok, creating compelling video content is now essential for businesses and non-profits.

This wrokshop covers:

• Reels & TikTok Creation: Learn how to make videos that captivate your audience.
• App Recommendations: Explore tools and apps to simplify video creation and add impact to your content.
• Practical Tips for Engagement: Understand how to increase your reach and boost engagement with dynamic video content.

This hands-on workshop is ideal for anyone looking to improve their video marketing skills and make a bigger impact online.

Canva Graphics Workshop with Sarah – Design Made Simple

Last but certainly not least, we’re thrilled to offer our Canva Graphics Workshop led by the talented Sarah.

This workshop explores Canva Pro and is perfect for anyone looking to create professional and eye-catching visuals for their business or non-profit with ease.

Whether you’re a complete beginner or want to refine your design skills, this workshop has you covered.

This workshops covers:

• Canva Pro basics: Learn how to navigate the platform and utilise its powerful tools.
• Branding your business: Create consistent, on-brand graphics that reflect your identity.
• Designing Social Media content: Discover how to craft engaging posts, banners, and stories for platforms like Instagram, Facebook, and LinkedIn.
• Tips and tricks for professional results: Explore insider tips to elevate your designs and save time.

Why join our Workshops?

• Practical guidance
• Tailored for businesses and Non-Profits
• Great testimonials from previous attendees

Don’t miss this chance to enhance your social media marketing and take your online presence to the next level!

To book please visit:  https://ditzymedia.onlineticketseller.com

The post Boost your skills with our regular Social Media Training Workshops appeared first on Ditzy Media.

9 years since I decided that I would work for myself, helping local small businesses and non-profits harness the benefits of social media.

Social Media then was still a relatively new thing for businesses, and I remember there being quite a bit of scepticism about whether social media would be a contender to enhance or replace more conventional forms of marketing and advertising.

Social Media is now front and centre for most businesses and non-profits.  New careers have formed from the need to be online – and social media is just part of an ever-evolving landscape of technology.

I feel privileged to have created a business which has enabled me to work closely with our community. Whether it is through supporting clients through our outsourced service, troubleshooting tech issues, consultancy, and of course, delivering training to many start-ups, SMEs and non-profits.

I have had the good fortune to be an employer, having some fabulous people working with me now and over the years.

Over the past 9 years, I do believe Ditzy Media has helped and added value to our local community through the work that we do.

This has always been at the heart of what I wanted for Ditzy Media – and the passion that I have for our community only grows over time.

The post Celebrating 9 years in business! appeared first on Ditzy Media.

The two main agencies that provide business advice and support are

• Business East Sussex (also known as a Growth Hub)
• Eastbourne & District Enterprise Agency Ltd (EDEAL),

The two agencies have similarities in what they can support business owners with – but there are differences between the two.

Access professional advice for your business

Both have access to a trusted network of professional consultants that can support and give specialist advice to local business owners covering main areas such as

• Finance
• Legal
• HR
• Marketing
• Business Planning

In most cases, funding can be obtained which means the advice and support from these consultants is free to the business owner.

Commissioned Social Media Training for local businesses

EDEAL

Since 2015, Ditzy Media has been commissioned by the Eastbourne & District Enterprise Agency to provide training for local businesses and organisations based in Eastbourne and Wealden.

This offer has recently been extended to include businesses and organisations in the Lewes district.  The training is funded by each council via EDEAL and provides for up to two hours of support.

Over the years, Ditzy Media has seen and helped hundreds of local businesses and organisations.  We are also part of EDEAL’s LEAP Programme for Lewes Entrepreneurs which supports new businesses with an extensive training and business planning program.

Winners of the LEAP Programme that have worked with Ditzy Media include:

• Dolly Fixtures
• Treatment Tents
• The Patchwork Cat – owner Sara Williams said “Social Media is one of the most important advertising platforms in today’s society, but it can often be a minefield. With Mina’s help I was able to navigate my way through in an easy and stress free way!”

To find out more about the business support available to businesses, start-ups, and organisations based in Eastbourne, Wealden & Lewes contact Sandra Walker at EDEAL on 01323 641144 or visit www.edeal.org.uk

Business East Sussex

Business East Sussex has commissioned Ditzy Media as a Social Media Consultant since January 2018 to provide support to businesses in developing social media marketing to gain custom and meet their objectives.

Consultancy can cover technical aspects of social media as well as looking at content marketing and creating a social media marketing plan.

One recent beneficiary was Darren Casey of DJ Casey Tree Surgery.

Mina said “Darren of DJ Casey Tree Surgey was referred to me for Social Media Consultancy through the Business East Sussex – South East Business Boost – where he qualified for funded time with me.

During our time together – we were able to optimise his existing social media accounts and create new ones on platforms Darren was not familiar with eg. Instagram and Twitter.  We also explored content creation and social media advertising.

As a direct result of our time together – Darren has achieved his objective of using Social Media to grow his business – as new customers have found him as a result of his social media marketing.”

Darren was also able to access extra training time via EDEAL.

To find out more about how Business East Sussex can help you please visit http://www.businesseastsussex.org.ukor call 0844 4152260.

The post Do you know about funded social media training in East Sussex? appeared first on Ditzy Media.

Vacancy for a Part-Time Content Assistant

Due to our expanding customer base, we are looking to recruit a new Content Assistant.

Salary: £15,392 (Full time equivalent) Pro Rata.

Initial Hours: 10 per week.  These will grow to meet the needs of the business.

Holiday: 5.6 weeks pro rata inclusive of all Public Holidays.

Based at our offices in the Enterprise Centre, Station Parade Eastbourne.

For information on how to apply, and the full Job Description and Person Specification, please contact us by email: mina.obrien@ditzymedia.com or please call 01323 720497.

Closing date for applications: Monday 28th May 2018

The post Job Opportunity: Join our team appeared first on Ditzy Media.

As a business owner, it can be tough to find the time to monitor your social media successes and failures on a regular basis.

You might be finding that your inbox is filling up with tips from Facebook, LinkedIn, or whatever other platforms you might use.

Don’t scream! It can be a little overwhelming to know where to start when it comes to taking in all of the advice available online.

The remedy is our Social Media Audit!  It is designed to take a detailed snapshot of your current use of social media and give you practical tips to improve your results.

So, what exactly is a social media audit and how will it benefit my business?

Social media audits are empowering. They allow you as the business owner to identify where you can make valuable improvements and inform a strong social media marketing strategy going forward.

Our audits are presented in a report which is detailed and thorough, and in plain English.

We are also on hand to discuss it in detail with you and your team after its completed if you have any questions.

Our audits cover:

• Expert insights –Creating valuable, thought provoking content is the fuel to the engine of your online marketing campaign.Receive expert feedback on your content can inform your marketing plan. Knowing your hashtags, for example, can help drive up engagement from your audience, which can ultimately convert into leads for your business.
• Competitor comparison –We look at how other businesses within your sector are using social media and we benchmark your business.
• Help you train your Social media savvy team –Our social media audit also provides you with valuable ‘best practice’ information that can be used to train your team.
• Know your growth – The information gathered from our social media audit can help to inform your monthly targets and Key Performance Indicators (KPI’s) going forward. We help you understand the best way of using insights and analytics to measure your work.

If you’re looking to improve your use of social media marketing – book your business in for a social media audit with us today!

The post Is your business harnessing the power of Social Media? appeared first on Ditzy Media.

Are you struggling to promote your business on social media? Read our top tips for promoting your brand online.

How to make your social media marketing more engaging.

Communication

Social media is an incredibly powerful communication tool with Facebook amassing 1.40 Billion daily active users.

Increasingly, customers are using social media to contact businesses either via Facebook Pages, Twitter or interacting on Instagram.

Communication is a two-way street, posting is all well and good, especially if it’s reaching a lot of people, but not monitoring engagement will make your potential customers feel ignored and undervalued.

Be human! Don’t be afraid to spark up a conversation with your customers – it will contribute greatly towards your reach and engagement.

Building relationships

Social Media provides us with a unique opportunity to grow our networks.

As well as raising our profile with potential customers, we can strike up a rapport with other local business owners, local charities and our wider community at large.

There will be Networking groups on Facebook & LinkedIn, and Twitter chat hours relevant to your industry or community.   See our Blog on Twitter Chat Hours

Online networking helps establish relationships with your local business community and your potential customers.

Social listening

What better way to understand what your customer wants then by actually listening to and learning from what they are interested in.

Spending time researching what your customers and others in your industry are talking about by looking at trends, hashtag conversations and industry content – along with people’s reactions – can be agreat way of inspiring new content for your business.

Putting the social in social media

The key word here is ‘social’, don’t forget that social media is largely about actually being sociable.

When you’re in a room full of people, a networking event, for example, the person with the booming voice giving the hard sell to anyone that makes eye contact quickly becomes irritating and overbearing.

Sometimes it’s just nice to have a conversation, and it’s the same on social media. It’s okay to share funny stories, staff outings, interest in upcoming events.

• Again, Chat hours on Twitter e.g. #SussexHour can be a great way of engaging with your wider community and building relationships through Social Media.

Use images

Images will help bring your content to life, and help you stand out.  They are vital to any social media post.

• Use landscape images! Portrait images do not work well on social
• If you need to source images – make sure they are copyright free or use a resource like iStock.
• Don’t push content from Instagram or Facebook to Twitter as your images will not be seen on Twitter – a lost opportunity.

Video is King

In light of the recent change to the Facebook algorithm, Video is more important than ever before.

• Be aware of what the requirements are for each platform e.g. no more than 60 seconds for Instagram
• Facebook Live is great for engagement – how can you use it in your business?

Have a strategy

As many of us know, if you fail to prepare, you prepare to fail.

A social media strategy is crucial for scheduling relevant and engaging content.

Using Google alerts or doing hashtag research can help you keep on track of the topics that are relevant to your industry.

There are also events calendars and Twitter hashtag calendars that can be found via search engines to help keep on top of your industry trends.

Be consistent

Brand consistency is crucial, it provides our audience and potential customers with a good impression of your business.

Ensuring that your brand message is consistent, your posting is regular, and your content is well constructed.

Share the love

Share content from your key business partners, your community, suppliers, and partners that is in keeping with your brand values.

This is a great way of supporting the things you are passionate about as a business – and also, is a great way of curating content and making sure you are not just talking about you or your business.

Facebook Advertising

Facebook Advertising offers a wealth of targeting and retargeting options.

Using the Ads Manager to construct your Ads Campaigns will give you the opportunity to be very planned in your approach.  Focus on

• Your campaign objective
• Who your audience is
• What you total spend will be
• How the advert is presented
  • Clear headline
  • Succinct text
  • Call to action
  • Web link to take your customer to the next step in their journey
  • Visuals or video.

Test different audiences and objectives, and measure before splashing out lots of money on a campaign.

Don’t be afraid of using social media to market your business, use our top ten tips and get your business out there.

Remember, be social, demonstrate the value of your brand, and create content which will engage your audience.

Need help with your Social Media?  Get in touch with us!

SaveSave

The post Social Media Top Tips 2018 appeared first on Ditzy Media.

You may have heard Mark Zuckerberg’s announcement on Friday last week, that he is making some BIG changes to the Facebook Newsfeed.  He wants the platform to go back to its’ roots as a platform for staying in touch with friends and family.

• Organic (non paid for) reach and engagement will be affected – as the Newsfeed will feature little to no business content.
• People that like your page need to know to go to the ‘See First’ option when they like and follow the page – otherwise there is a risk they will not see your future posts.
• The Facebook Algorithm loves video – so if we start to create more live video and video content this will hopefully help with organic reach and engagement.
• And finally, this will mean we may have to spend more on promotions and adverts on Facebook to get our content seen by potential customers.

In summary, it has been increasingly harder for Pages to reach customers, with video and paid for promotions being key in a Page Owners Facebook Strategy – so in some ways – this has been an ongoing issue for some time.

It will be a while before the announced changes are fully integrated and we really get a feel for how this impacts on our reach and engagement.

Is organic content worth the time and effort?
If we think about how our customers may be using Facebook to check businesses out before they buy, I would say having good quality engaging content is still important in relation to Facebook.

Introducing more video into our content will hopefully help in our quest to get our pages out there.

Here is a link to a CBC News feature on the Facebook Changes which you may find helpful.
https://www.youtube.com/watch?v=qIaawUthDV0

If anyone has any specific queries or concerns please get in touch.

The post Facebook Newsfeed Changes appeared first on Ditzy Media.

The Business of the Year 2018 leaderboard is live and we need your vote!

For the past 3 years, we have been lucky enough to have been awarded Business of the Year – PR & Media on The Best Of – which sees us compete with other agencies that are members of The Best Of across the UK.

So this year, we are looking to try and win it for the fourth year in a row.  So how can you help?

If we have helped or advised you, trained you, or supported you with your social media – we would be super grateful if you could find a minute to leave a testimonial on The Best of Eastbourne

Vote here and you could win £100!

The link to vote for us is here:  Vote for Ditzy Media here

Thank you in advance for your support!

The post The Best of – Business of the Year 2018 is here! appeared first on Ditzy Media.

Staying on top of your Content is important as it is a great way to reach out to your target market, and reflects how prospective customers may view your brand.  Our copywriting service can help you ensure you have a good stock of content for your business.

Importantly, regular high-quality content gets picked up by the search engines like Google and can help increase your website’s organic search ranking.

The higher your website ranks on a search engine means that it is more likely to be seen on the first page when people search for your brand or what you are selling.

One of the most popular forms of online content today is written content, particularly the short and easy to read format of blogs. Blogs are an excellent way of showcasing a service or product that you have on offer.

Putting aside the time to create content can be an issue.  For those that are not experienced in copywriting, it can be time-consuming, and content opportunities can often be missed because business owners simply lack the time to create it.

Whether your website is used as an information platform for your services or used to sell a variety of goods, the quality of your content is crucial in appealing to new customers.

Unique, affordable copywriting services to help your business shine online

Here at Ditzy Media, we offer an excellent copywriting service for those looking to uphold their brand online.

Even if you are gifted at writing your own content, time can often be of the essence, especially when you are the decision-maker running your own business.

Our experienced copywriters can write multiple pieces of high quality, unique, keyword optimised content on a regular basis for your business.

We can help you write Blogs, Case Studies, new content for your Website – even help you with your Business Award Submission.

This can be arranged on a flexible basis that best suits your budget.

Happy consequences of outsourcing your copywriting to an experienced writer can include an increase in web traffic and a boost in your online visibility.

Furthermore, outsourcing this role gives you, the business owner, back the invaluable gift of time that can then be used to develop your business further.

Whether your business needs regular, ongoing assistance with content, or even just assistance with a one-off copywriting project, Ditzy Media are here to help.

Contact us today on 01323 720 497 or alternatively send us an email through the ‘contact’ section of our website.

The post Keep your content fresh with our copywriting service appeared first on Ditzy Media.

I have only effectively moved up the road from where I used to work but my life could not be more different.

I remember early doors, sitting in the sauna post gym workout on a weekday morning thinking “I guess this is my new life” – Hah! That didn’t last long.

Starting a business from scratch in a new profession is a challenge for anyone.  Getting the business to a stage where it starts to gather it’s own momentum and grow is quite something.

I have been super blessed to have had the support of so many people within the business community and in my personal life.  I truly believe this support has been invaluable and has kept me going on the days where I had lost my business mojo.

To anyone starting their business journey I say, Go for it! But get support.  There’s loads of it out there – some of it free!  Organisations like EDEAL and Business East Sussex are there to help you whatever stage of the journey you may be.

A business coach is truly essential.  Find one that suits you and understands your aims and objectives and they will truly take you to the next level and provide that 1-2-1 support that you need.

After 3 years, I leap out of bed in the mornings (Except Monday’s – I still don’t like Mondays?!) full of beans, excited to work with my team and my customers.

Thank you to everyone that’s been part of my journey so far – it’s been a blast!

The post 3 years of Ditzy Media! ? appeared first on Ditzy Media.